For a moment, I was transported back in time. To a time when I fought with a book shop owner in Gandhi Bazaar. He had chosen to put a stamp of his bookshop on a photograph of a miniature painting in the book I had just purchased, to forcibly advertise the fact that I had purchased the book from his store. I made him replace it and give me a copy without his customary stamp! He did mutter that no one other than me had a problem with his shop’s stamp on the first page of their books. In true Bangalorean spirit (when it still existed), all mutual cursing n cussing was done silently, under the respective breaths taken through inflated nostrils!
The letter below is what took me back to that event of a decade ago.
While cleaning up old snail mail, I found this letter from the Chief General Manager, Circulation for The Week magazine.
I had recently renewed my subscription for the next 5 years and as a token of gratitude, here he was…offering me the unique privilege of pasting a sticker to my car that read “I read The Week. Do you?”.
Thanks Mr. Nair, but I just cannot accept this magnanimous honour that you have bestowed upon me. I am overwhelmed! How can my small, little car, carry the huge responsibility of advertising freely for your esteemed magazine?
Sarcasm apart, I do wonder whose brainwave this “gratitude=car sticker” idea was? Going by Peter’s principle, he or she needs no further promotion…they have already arrived at their level of incompetence.
Meanwhile, I eagerly await the next “Dear valued subscriber” letter from them …a long wait… 5 years from now… if i subscribe once again. Maybe by then, they will send me a new car instead of just a “sticker”! 😀